Can Guerrilla Marketing really go Green? Does marketing of any kind have anything to do with the environmental movement? - Shel Horowitz, primary author of the book “Guerrilla Marketing Goes Green” answers a great big “yes” to both questions.
Guerrilla Marketing means being nimble in our thinking and actions, seizing opportunities that are not open to big, cumbersome organizations that lack the agility to move fast.
Traditional marketing approaches are too-often based on intrusive “push” marketing and expensive advertising, rather than the cheaper, more efficient, and easier Guerrilla approaches of building relationships with influencers who will open new markets, being there and findable when customers look for what you offer, and letting customers nonintrusively “pull” themselves to you.
Green Guerrilla Marketing, developed by Shel Horowitz, takes it a step farther: as consumers become more aware of issues like climate change, buying local, etc., they want to patronize companies that understand that.
Wow - I love to shop at Publix, but I had no idea that it was selected so many times as the highest-ranking supermarket in the country for customer satisfaction!
Fourteen times if I am not mistaken - in consecutive years!
The ranking is determined through customer interviews measuring factors such as customer expectations, perceived quality, perceived value, customer complaints and customer retention.
Ritz Carlton in Sarasota is a dog friendly place and that’s enough for me to love it. Because my Coco is my best friend and I really like to go out with her whenever it is possible.
The Ritz Carlton’s Members Spa Club treats canine visitors as VIP’s (very important pets).
They employ even several specialists in pet massage. Darlene Davison, director of spa services, has created a line of innovative “head to paw” pet massages, a pilot program that may catch on throughout the chain.
Now THAT is a pet service committment!
(No, I didn’t try it - YET ;)
But a while ago we went to The Ritz for brunch. Impressive, of course. Food was superb quality, champagne delicious, service impeccable, surrounding beautiful, chairs more than comfortable. How could I be NOT impressed?
But I was impressed even more after having a conversation with our waiter. I asked him how does it feel to work for The Ritz? What’s different compared with his previous job.
He answered without hesitation: “I love to work here because I can do so much more for customers. This is the biggest difference, and pleasure.”
I love Gary Vaynerchuk, owner of the wildly popular video-blog WineLibrary.com - and it was a true pleasure to meet him during podcasting conference in Las Vegas.
He was born in Belorus and I was born in Poland, and the two are neighboring countries in eastern block, so we felt instantly like comrads.
Listen to my brief interview with Gary - his advice about video blogging, being on camera and generally about connecting with people is priceless.
Can Guerrilla Marketing really go Green? Does marketing of any kind have anything to do with the environmental movement? - Shel Horowitz, primary author of the book “Guerrilla Marketing Goes Green” answers a great big “yes” to both questions.
Wow - I love to shop at Publix, but I had no idea that it was selected so many times as the highest-ranking supermarket in the country for customer satisfaction!
Ritz Carlton in Sarasota is a dog friendly place and that’s enough for me to love it. Because my Coco is my best friend and I really like to go out with her whenever it is possible. 
