A while ago I worked with a very talented painter. His goal was to get more private buyers for his expensive art pieces. I asked who was his ideal client. He said that he didn’t care who the buyers were, as long as they could afford to buy his art.

I asked if he liked the idea of selling his paintings to some mafioso interested only in the opportunity to launder money from selling drugs.

He didn’t want that. He started to think and realized that he did care a lot who would be buying his art. Not only he didn’t want to have mafioso buying his paintings, he didn’t even want to have museums and galleries! He said most paintings bought by museums and galleries end up in some warehouse and nobody looks at them.

He wanted to paint for *real* people, who would hang pictures in their living rooms and truly enjoy his creation. There WAS a specific type of buyer he wanted to attract and that helped him tremendously in marketing.

You too can just sell your services or products to anyone (that’s the hard way) — or design your life in such way that you attract people who will be grateful for what you do for them. You see, having those wonderful, loyal clients doesn’t happen by accident. It is orchestrated.

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